The DAC (Digital Arts Collective) is an alliance of freethinking and hardworking organisations working at Londoneast-UK in Barking & Dagenham to create groundbreaking media across video, music and digital landscapes. The branding and design created were to reflect this union as well as the film studio facilities made available to young entrepreneurs and local start-ups; utilising bold colours, monochrome/duotone photography, visual iconography and minimalist layouts to best further these ideologies.